|
|
Methods of Social Network Analysis for Data Mining
Machulka, Tomáš ; Rozman, Jaroslav (referee) ; Samek, Jan (advisor)
This bachelor thesis describes some of many methods for social network analysis. There is also a description of the data visualization. The thesis contains description of implementation of aplication for social network analysis using several methods. Output of analysis is confronted with output of other software for social network analysis.
|
|
|
Spanish Vocabulary of Social Webs
VONIČKOVÁ, Zuzana
This bachelor thesis deals with vocabulary in the sphere of social networks and with utterances of Spanish-speaking users. The theoretical part defines key concepts, while the biggest attention is aimed on processes of vocabulary enrichment. Second part of this bachelor thesis is practical, devoting to the analysis of Spanish nomenclature of the social network called Facebook. It further analyses the sample of Spanish communications collected on the previously mentioned social network and provides closer look at several used neologisms.
|
|
|
Methods of Social Network Analysis for Data Mining
Machulka, Tomáš ; Rozman, Jaroslav (referee) ; Samek, Jan (advisor)
This bachelor thesis describes some of many methods for social network analysis. There is also a description of the data visualization. The thesis contains description of implementation of aplication for social network analysis using several methods. Output of analysis is confronted with output of other software for social network analysis.
|
|
|
Facebook And Internet Marketing
Vrbasová, Magdaléna ; Pavlíček, Antonín (advisor) ; Šesták, Michal (referee)
The aim of this thesis is to create and effectively manage Facebook web pages for individual divisions of Import Volkswagen Group s.r.o. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basic information about online and offline medias, trends in the area of Internet marketing and measuring of online advertising efficiency, which, unlike the efficiency of "offline" advertising, is easily measurable. In the past two years, social networks, especially Facebook and Twitter became trendy. The last chapter of the theoretical part is deals with the topic of advertising on Facebook, that prevails in the Czech Republic. and promotion on the social network called Facebook. In the practical part, some of the findings derived from the theoretical part are implemented and verified. The main outcome of this thesis is a development of well-functioning Facebook web pages, administration of which could be taken over by Import Volkswagen Group s.r.o. in the future.
|
guest ::
